Founded in 2003 and now run by IIM Alumni, ABC Publication was formed with the vision of making quality information available to common man in the language they use every day. For more than a decade, ABC Publication has been providing simplified information to Students, Employees, Businessmen, SMEs and LIC Agents though its pioneering bi-annual magazine ‘Abc of Income Tax and Investments' in English and ‘Uchit Income Tax Ki GandnaKaise Karen' in Hindi.Since inception, ABC Publication is committed to cut the rhetoric and jargon surrounding simple subjects like Income Tax and Investments to provide precise, simple and clear information to its readers. Marching ahead with the same vision, ABC is now coming up with two new magazines to add value to an aam aadmi's life – Government Schemes and Healthy+Beautiful both in English and Hindi.