Results Research – Extended experience in market research studies addressing varying business objectives Consumer Research Studies:- Usage and Attitude Studies- Brand Equity and Brand Tracking- Media Habits and Advertising Effectiveness- Profiling Studies- Customer & Employee Satisfaction Research- Mystery Shopping- Pricing Research- Product KPIs (Visibility, Awareness, Consideration, Trial, Loyalty and NPS) Market Studies:- Market entry studies- Market Sizing- Retail Audits & Market Shares- Feasibility Studies- DipsticksEconomic Research:- Social Studies- PolsHow it worksFieldwork Planning - We design samples for actionable results & collect interviews in adherence with the sampling frame, target group and fixed/ soft quotas - Through sample design, questionnaire programming and quota management softwareData Collection - Highly trained interviewers – infield and CATI - Using our wealth of database with nationwide coverage across both landlines and mobileQuality assurance - 30% call back on sample to ensure highest quality control standards - Call recording ensures transparency to clientsData Processing- Full range of multivariate statistical techniques- Delivering tabulations and outputs of findings at significance testing 95%- Findings are delivered on total level and across splits Our Clients:Banking & Finance Sector:- International Finance Corporation- World Bank Group (IFC)- National Bank of Egypt (NBE)- FawryEducation Sector:- The Abraaj Group- Taaleem- Nahda University in Beni Suef (NUB)