SINCE 1977 – A TRADITION IN INNOVATION\\Our story began in 1977, when two cousins from the south of Italy, Rocco and Marcello, decided to build a wood fired oven for their backyard parties. They envisioned that their ovens should be aesthetically beautiful since they would be featured in the backyards while entertaining. It was important that the ovens looked as good as they cooked. After much trial and error, The Forno Tradizionale was born.\\Our story flashes forward to summer 2010, where now the two families are involved in the company along with their fathers. During a party, Rocco's son Andrea, noticed that all of the guests loved the food, but didn't like having to wait 3 hours for it to be ready. He suggested that their patented heat flow technology, which currently worked great in their stainless-steel heaters, should be utilized in the ovens as well. Although both Rocco and Marcello were very skeptical at first, especially since The Forno Tradizionale had been a favorite of consumers for many years, Andrea was able to persuade them to let him try the idea. But only if the design stayed true to the original ovens. It worked very well: the smallest oven reached a working temperature in just 10 minutes and baked pizzas for 50 people in only one hour! Our story continues with both the continuous innovation as well as the families traditional roots evident in every oven that is produced – from making our own bricks to our patented flue design we are dedicated to setting the kitchens free and providing The Italian art of cooking outdoors for the world to enjoy as we do!