Amawrap is a retailer of baby slings, passionate about encouraging skin-to-skin contact between baby and parent, especially in the first few weeks of life. This can lead to increased attachment and success in breastfeeding, and a decrease in postnatal depression.The company was established in 2012, created by a parent looking for a means to venture out of the home without a need for a heavy buggy and flourished from there. The founders originate from cultures with deep-rooted links to babywearing, and have authentic understanding of the emotional and developmental value of wraps and skin to skin contact. We benefit from the deepest level of experience in this field, and you could say that babywearing is in our blood! The Amawrap has been fully safety tested, and is one of the most comfortable types of carrier due to the fact that the wrap distributes the weight evenly across the shoulders, chest, back and lumbar region.We are multi-award winning across multiple awards networks, and have also garnered glowing mentions and reviews across publications such as Mumsnet through to The Independent (IndyBest)Amawrap frequently provides wraps to hospital premature departments and other charities in order to further encourage the practise of maintaining skin-to-skin contact with newborns.Amawrap sells baby slings, maternity wear, comforters and reusable wash cloths