Our Editorial Platform "Australasian Surf Business (ASB) magazine objectively reports on all aspects of the surf industry and is committed to editorial excellence by providing its readers with the only one-stop forum for the entire industry."Few could have predicted the rapid transformation our industry has undergone since ASB launched in 2004. As the market continues to evolve, ASB is at the cutting edge, providing insightful, accurate accounts of the changing surf industry landscape. ASB's focus is on the information needs of retailers by reporting on new products, emerging trends, acquisitions, supplier relationships and services – all geared to helping retailers identify the products and means to increase turnover, margins and profits. ASB provides groundbreaking market research backed by reliable data and methodology via our Multi Media Meter and partnership with ActionWatch Oz Pty LtdASB is committed to editorial excellence, drawing on a talent pool of some of the country's finest writers including Jock Serong, Brian Walker, Phil Jarratt, Tim Baker, Caz Ridings and Mark Eymes.Since 2004 ASB has been distributed for FREE to every surf shop in Australia and via subscription to New Zealand and Indonesia. ASB's targeted surf retail demographic, free press model and store-based distribution separates it from other media platforms.In 2008 ASB received the ‘Pioneer Award' at the Australian Surf Industry Awards incorporating The Hall of Fame acknowledging our hard work and dedication across all facets of the surf industry.Independent reporting is crucial to our success. We evaluate every story on its merits and listen to all story ideas. Products featured in the magazine are freely listed and supplied to us in digital format.This is a business news media platform, so stories will always reflect a business angle. All submissions are welcome. Email editorial@australiansurf.biz.Subscribe www.asbmag.com/subscriptions