Barista Attitude is research on values that have been lost over time, but re-emerged thanks to a new cultural and artisanal approach, which spread rapidly in the world. The coffee dispensed is at the center of every care. Baristas' gestures are the protagonists on stage and have a highly symbolic value. The relationship between those who operate the machine and who savor coffee is revolutionized: the barista who has chosen coffee beans, roasting and brewing with an almost maniacal dedication can offer ritual preparation and storytelling.