Ben Hogan founded his Company in 1953 … the same year he won The Masters, The U.S. Open, and the Open Championship. He promised to do things differently, and to manufacture clubs 'as near perfect as modern-day tools can perform'​.Mr. Hogan's words, philosophy and commitment to innovation continue to inspire us. Like Ben Hogan, we are challenging the status quo to bring you 'the finest golf equipment money can buy'​ at more affordable prices than ever before.Golf equipment has gotten too expensive, and the process of buying it is far too complicated. We're changing that.OUR FACTORY-DIRECT MODEL We only sell directly to you online so you don't pay middlemen or any retail markups. That means you get tour-quality products for about half the price of what you would pay for similar clubs, bags and accessories at a golf shop.By selling to you directly, we reduce our costs and pass that savings onto you. We also save you from paying the costs golf retailers incur and include in their pricing. The traditional brick-and-mortar retail model is outdated. We are doing things differently, and offering you wholesale prices on some of the best golf equipment money can buy … every day.HAND-CRAFTED IN FORT WORTH, TEXAS Unlike many larger golf equipment companies, we still design, assemble and ship our products in the United States. We think it's important to use the same basic manufacturing techniques that Ben Hogan pioneered in his original factory … located just a few miles from our facility in Fort Worth, Texas.That means no mass production, no short cuts in the building process. Our team of craftsman … some of whom worked with Mr. Hogan directly for many years … build each individual club and each set of irons one at a time, to exacting specifications.Though this process takes longer and is more expensive, it's the only way we know of to ensure you get the most precise, highest-quality golf equipment in the world that is worthy of Ben Hogan's signature.