The Better Business Bureau Institute for Marketplace Trust (BBB Institute), the educational and research foundation of the Better Business Bureau, works with BBBs in communities across North America to support BBB's mission of trust in the marketplace. By focusing on 21st century digital marketplace trust issues, such as cybersecurity, data ethics, and digital literacy, the BBB Institute supports trustworthy businesses while protecting and empowering consumers. In 2017, the BBB Institute reached more than 20 million consumers through education and awareness programs such as BBB Scam Tracker, AdTruth, Smart Investing, the Military & Veterans Initiative, and Digital IQ.