Better thinking is strategic consultancy with a 21st Century way of solving clients' problems. The two founding partners work directly with clients, who benefit immediately from better thinking's global expertise in strategy, design and engagement. First we understand the skills that are needed to addressclients' challenges, then together with the relevant experts from our ‘collective' of like-minded, specialist partners, we deliver solutions that improve brands and businesses. We are open, collaborative, rigorous and totally focused on clients' business objectives. Based in London and Berlin, we have solved problems for a wide range of clients in global telecomms, retail, banking and fashion.