CNYCentral is the umbrella brand for three TV stations WSTM NBC3, CW6, WTVH CBS5 & CNYcentral.com. CNYCentral is the largest media company in Upstate New York, producing 65 hours of local news each week. CNYcentral.com delivers millions of pageviews per month and is very active on multiple social media platforms including Facebook, Twitter, Instagram and YouTube. CNYCentral's anchors, reporters and meteorologists are all active social media users.On February 15, 1950 Channel 3 signed on for the first time as WSYR-TV in downtown Syracuse. In 1980, the station's call letters were changed from WSYR to the current WSTM. WSTM was the first television station in Syracuse to broadcast in color (1957), the first to use videotape machines (1958), the first to use all-electronic news gathering (1973), and the first to broadcast in full stereo sound (1986).