The south Indian state of Karnataka is known for its handicraft industry and its unique, traditional masterpieces which are made from a variety of materials using intricate motifs and time-tested as well as modern techniques. The dense forests of Karnataka, rich in flora and fauna, have inspired a variety of crafts. The sandalwood and rosewood grown in abundance in Karnataka have led to the legacy of exquisite sandalwood carvings and intricate rosewood inlay work. Age-old traditions have been kept alive by passing on jealously guarded techniques from generation to generation. However, the onslaught of modernization has sidelined these craftsmen due to their lack of exposure to the modern global culture. Indian arts and crafts are in demand all over the world for their beauty, intricacy and artistic work, adding elegance to any decor. KSHDCL markets the beautiful handicrafts of Karnataka under the brand name Cauvery through outlets across the country. The high standard of craftsmanship maintained by KSHDC has made the Cauvery name synonymous with quality handicrafts.