The on-demand economy is expected to grow from £12 billion in 2014 to £296 billion in 2025. Clarity is a financial health benefit for on-demand workers whose mission is to help shape the future of the on-demand economy.Flexible hours and spontaneity make on-demand work a popular working choice but the incredible growth of the industry has come with a set of innate challenges. On-demand (gig / zero-hour) workers often struggle financially and the gig economy is struggling to contain its growth.Clarity provides a solution to both of these problems as a financial health benefit built for on-demand workers.The Clarity platform, powered by Finmo, was built for on-demand workers with on-demand workers helping craft the product at every stage of the journey so far. Clarity's mission is to help shape the future of the on-demand economy by providing workers and companies with the tools and data needed to forge a fairer, more reliable industry.To achieve this, the team has created a platform that provides workers with key insights into their working lives and personal finances. Using smart tracking technology and Open Banking, Clarity gives workers a clear view of their complex earning situations for the first time. This financial health check focuses on helping solve three main pain points for gig workers – optimising their working day, managing taxes, and making savings. As well as key data and insights, Clarity provides tailored education content to help workers optimise the way they work, earn and save money. Clarity provides opportunities for gig platforms to make the financial lives of their workers a little better. Utilising unique financial and non-financial insights, platforms can boost engagement, attract, and retain their most important resource: their workers. If you're interested in hearing more, email Ben at ben@finmo.co.uk