Davina London is the umbrella name for the fashion retail company that comprises of three different channels:SOMETHING ELSE SHOES The longest running of all the Davina brands, Something Else Shoes is a footwear company known throughout the world for its beautiful, high quality matching shoe and handbag sets for women and exotic skin shoes for men. Running for over 25 years, the Something Else Shoes store offers a large variety of in-house designs, as well as a great selection of complementary high end shoe brands such as Mister, Sacco and Sergio Bellini.DAVINA SHOES LONDONDavina Shoes was established a few years later as an independent retailer of sought after high street footwear brands such as Converse, Timberland and Vans, as well as selling their own designs for men, women and children. The first stop was opened in 1986 and Davina Shoes has expanded since then to include several boutique-style stores around London, each offering something different - from high end shoes and accessories to high street classics and kids favourites. AIDA The latest addition to the Davina Fashions family, AIDA is a standalone concept clothing store that opened its doors in 2012 on Shoreditch High Street. Created to offer something more than your average high street shopping experience, AIDA not only offers a unique edit of independent European brands for men and women, but also has a hair and make-up parlour, a coffee shop at the front of the store and often plays host to a variety of events, from local gigs to film screenings.