The label created by the female artist because she refused to be the female artist created by the label.. and as they both grew and she learned to code, design, adding on to her marketing expetise and MA in Cognitive Semiotics along with a growing team of gurus and geniuses in their fields of PR, Social Media, Radio and A&R they created something beyond a record label... they created a platform which was both affordable and useful so that anyone be they an artist, musician, dancer, model, entrepreneur, established business or just a person with a dream could make that dream a reality using the tools and reach that everyone at Delyric Entertainment combined their knowledge base, learnt skills and trial and error to master each angle of.... making it the home made by the underdog for the underdog ... to be the Top Dog underdogs are always made to be.CEO, President and Founder Alexandra "Delyric Oracle" de Scheel (graphics, web design, business consulting, company formation and incorporation, marketing and marketing plan assistance, music distribution and contract writing) CoCEO Adam Young (sales, online promo, leads, AnR), Scott Strausburg (online promotions), Sun of Hollywood (PR and photography legend), Djayy Charliee of Fresh Empire (branding wizkid), Dj King Assassin (Tupacs DJ and spokesperson for the Shakur Family), OG Mack Drama of Bricksquad 1017 and MiVidz Studios (tv show and studio) and of course Alexandra herself (strategic planning, corporate structure, web and app design, graphics, logo, advertizing/motto/package/deal structuring, marketing, media relations, client relations, accounting, management, pr and promo, talent recruitment, and artist)