We live in a time where "brand" and "branding" blend incorrectly, leading most businesses into a paralyzing confusion. These common misconceptions are a significant barrier in preventing business and people to transform into "brands", forming genuine connections with their audiences. With our proprietary method, a unique blend of science within an art-dominated field, we clarify all of the misconceptions. By being able to redefine brand we are able to foster and grow transformations of profitable success.Expose Your Greatness.