The aim of the Observatory, first of all, consists of editing and publishing analysis and comments with tribute of researchers, doctorates, specialists and executives who are effectively operating on chinese market in different industries.China and Europe flagBeyond research activity, ECMO represents an important platform for high value's networking and development of management's resources that can be successfully implemented in cooperative dimension to pursue specific tasks presented by our clients and partnered organisations.ECMO edits also didactic materials for specialisation programmes about Business between China and Europe and it does provide scientific guidance on updated marketing data and B2b inquiries achieved during professional activity by ADM-EA Consulting and by our network of partners.The scientific support by Asian Studies Group – Centre for Oriental Studies in Milan and the cooperation with post graduate students from MIBC Master in International Business Development in China by School of Management LUM Jean Monnet University, represent an important and specific feature of ECMO.The Observatory manage a monthly session dedicated to updates for analysis and contents developed on common agenda by supporters and researchers. There is also an annual Focus with official publication of contents and data and workshop with key-speakers, analysts and commercial operators.