Our specialized bike-sharing app uses technology to communicate between the APP - the cloud - and the bicycle. With this system, we can track the bicycle's location, giving the user the ability to find bicycles in their local area or by searching for an address. The APP is very easy to use, with lots of social rewards for the users - social media integrations - metrics such as calories / miles cycled and new features such as 'trees planted', leaderboards, EcoCredits and much more. Our business plan will focus on students in the U.K initially, with plans to expand into universities in Europe as well as towns and cities in the U.K. We believe that students are the perfect market to go for initially - they're more inclined to support 'eco-friendly' brands, they are more likely to pay online or via their mobile phone, they're more inclined to use new technology and they make up the bulk of cyclists which is very important. EcoBike is going to revolutionise the bike-sharing industry!