Hailed as the UK's most exciting hairdressing brand, Electric is the creation of Founder, International Creative Director and multi award winning British hairdresser Mark Woolley.The Electric brand is a portfolio of the Electric Studio, Electric Education Academy, and Electric Professional Products range all driven by a collective of bespoke salons situated in key cities across the UK and an award winning Artistic Team.Born in 2007 in fashionable Brighton on the south coast of England, Electric has grown and developed into one of the leading brands not only in the UK but on a global level with its bespoke designed products and education programmes available in over 8 countries including the USA and the far east.