We develop services that give consumers the power to make the best choices in an automated way by leveraging their own personal data. Choosing an energy, insurance, travel or grocery provider can be a daunting and time consuming experience. Keebo will allow consumers to optimise their consumption automatically by selecting or suggesting decisions that fit with their data profile and take advantage of the best oerings for them in the market.Addressing the consumer spending market, which in the UK alone represents over £1 trillion per year. We will initially focus on the UK energy industry, which supplies over 50 million homes and businesses with combined electricity and gas sales of over £30 billion. We will also focus on the UK domestic insurance industry with annual sales of £8.5 billion.We have already gained traction with the big 6 UK energy providers who represent 96%+ of the UK energy market.