EntradaDirect LC is a national direct sales organization specializing in customer acquisition for residential telecommunications service providers.The company's founders have strong track records driving high adoption rates for new products and technologies within a period of months. They formed EntradaDirect in 2009 with the mission of becoming the premier turn-key market adoption solution for WiMAX service providers throughout the United States and Canada. Unlike typical sales programs, EntradaDirect emphasizes long-term relationships with our representatives and our customers. Our relationship-based sales approach targets penetration rates, not just raw numbers of sales. We consider ourselves as community ambassadors for the companies we represent. We conduct ourselves—on and off the doorstep—in ways that positively contribute to the reputation and goodwill of our service provider partners.