What is the one thing you wished your business data told you?Modern-day tools make most, if not all, of running a business less daunting. Every transaction in any business produces both financial and non-financial data which is most commonly used by the business to assess if the transaction and, by extension, the business is worthwhile. Now, what would you say if you were told that all the data that modern-day business software capture or the detailed figures behind the final set of statutory accounts your accountant produces are a gold mine for your business that you are sitting on? If you started unearthing that, you may not always strike gold but it is likely that you will discover some data-driven insights which may hugely help with your commercial or strategic or financial decisions at the least. For example, you may find that the business development source you thought was generating you more sales/£ spent was actually costing you money for nothing and that a different underappreciated source was the driver of your sales growth. Or you may find out that your sales are not impacted by a marketing sponsorship. Or that the £ revenue/hour of your time does not cover the £ expenses/hour. Numbers have this magical ability to tell a potentially life-changing story for your business. And I, your fintelligence consultant, can help your business numbers narrate that story to you.So, what is the one thing you wished your business data told you? Get in touch to discuss at consult@fintelligentco.com