Firtiva has created a fundamentally new approach for sponsoring media content. With our unique, patented technological solution, consumers can watch free content without commercial interruption, corporate sponsors of that content can target products and incentives to customers with a high likelihood of buying, and piracy loses its attraction. It's a win-win-win situation for broadcasters, sponsors...Firtiva has created a fundamentally new approach for sponsoring media content. With our unique, patented technological solution, consumers can watch free content without commercial interruption, corporate sponsors of that content can target products and incentives to customers with a high likelihood of buying, and piracy loses its attraction. It's a win-win-win situation for broadcasters, sponsors, and consumers.