Gentlemen's Cap Co. encourages guys of all ages to BE MORE through a distinctive line of caps, hats, t-shirts, and polo shirts. But there's a twist....The twist is you agree to TRY to follow ten simple but important values (Gentlemen's Tenets) in order to complete the sale (it's a simple "agree" click to open the store). This is a logo we want to mean something. You'll know when you see others wearing Gentlemen's Cap Co. clothing, they've made the pledge to show values still matter. Hey, we get it...we're guys, we're not perfect--and we certainly don't want to be preached at. All we're asking is that you TRY to follow the tenets.