The Question "what and how is a good Architecture?" has always been challenged during centuries. It has been one of the main questions of all architectural and urban communities with their variable intellectual scales and different public opinions all over the world. . Institute for strategic studies in Iranian Architecture, as an independent research center, aiming its objectives to enhance informing people and doing researches to promote public knowledge and thoughts in the field of architecture, has decided to set a long-term Research-based Cultural programme, known as "The good Architecture". The institute is trying to rebuild the urban culture and create a public awareness about architecture according to 'good architecture' program within the context of Iranian national architecture through research, drawing people's attention to the subject, and the process of culturalisation. The good architecture programme as a widespread project having programmed in several levels accompanied by a variety of activities, and focusing on general public (with the leading role of architects and urbanists), tries to increase public awareness about the meaning, quality, and essence of 'good architecture'. The institute aims to collaborate with both individuals and legal entities so as to make the architectural and urban environment a noticeable issue of people's very day life. Our Institute considers the maximum participation of the architectural communities (institutes, organizations, individuals and legal entities) as the strategy to excel in gaining more targets. Since expanding widely among general public which will end to a prolific synergy within the architectural professional community and its surrounding world, it can work as a general but effective solution to promote public knowledge and construct the right culture in this field.