Established in May 2015, Gramercy Pet Australia (GPA) is the exclusive licensee of NERF Pet products in Australia and New Zealand. GPA through major retail outlets and its distributors successfully launched NERF Pet product into the Australian market followed by New Zealand.Specializing in pet specific toys, NERF Dog - the first of the NERF Pet range launched globally, has adopted the same synergies that make the NERF toy range a hit globally, and produced pet toys where the highest levels of interactive play is possible between the pet and the master. GPA has opened up wholesale opportunities nationally and focused initially on independent pet retailers. With New Zealand about to launch first half 2016, GPA have strategically launched NERF Dog in this region resulting in a positive uptake of the brand and products alike.