In 2001, I began a 10 year endeavor as a branding and creative development resource for organizations in various industries, including Utilities, Telecom, Food Service, Healthcare, Securities, Oil Exploration, Ranching and Resorts. One highlight was the challenge of turning Public Compliance Company, Inc., a 20th century brick and mortar public equity brokerage with an exclusive reputation, into GrowPublic.com, an interactive, web-based investment experience for today's 21st century micro-traders.GrowPublic's mission of facilitating early entry into the public equity markets, with the help of private equity seed capital, effectively limits the risks once shouldered by a single Venture Capital funding source, while maximizing ROI over the long haul. Leveraging social media to promote brands, not shares of stock, leading up to a public launch, along with a measured approach to building anticipation for an offering once shares begin trading is all part of GrowPublic's secret sauce. Combined efforts helped quadruple GrowPublic.com's valuation in just its second year.