Get to know the GLOW...Founded eight years ago, ICONIC London is now world-famous for our trend-led, innovative GLOW-giving products loved by professional MUAs, Celebrities and Influencers alike! We're proudly vegan & cruelty-free, too.Inspired by a passion for makeup and the exciting, limitless energy of busy city life in vibrant London, our team at ICONIC London always knew we wanted to create o...Get to know the GLOW...Founded eight years ago, ICONIC London is now world-famous for our trend-led, innovative GLOW-giving products loved by professional MUAs, Celebrities and Influencers alike! We're proudly vegan & cruelty-free, too.Inspired by a passion for makeup and the exciting, limitless energy of busy city life in vibrant London, our team at ICONIC London always knew we wanted to create on-the-glow products that make our customers feel as good as they look with instant, 'instagrammable' effects.We don't just want to be JUST pretty… we want to be ICONIC in every way! That's why we say that ICONIC isn't just our brand name, its an empowering energy – a self-affirming and fearless mood – that runs through everything that we do.