ISV Strategies helps software companies grow faster and more profitably. Growth and profitability are the pillars of great software companies. They are the product of good strategy and execution. Good strategy is a matter of choice: segmentation, positioning, and clear, consistent messaging. Good execution is a matter of people crossing natural organizational divides: aligning cross-functional efforts to develop and deliver market-driven products and ensure sufficient pipeline. Together they comprise Strategic Execution.ISV Strategies' Strategic Execution practices were developed and refined by Roger Oberg over 20 years as a software executive responsible for business unit, sales, engineering, and marketing teams at such companies as IBM, Rational, Spotfire, Requisite, XVT, and Veracode. When applied to five different cloud-based and enterprise software businesses ranging from $1M to $80M, these practices have enabled up to 10X revenue and market share growth rates with improved profitability in less than two years.