Iconic Succession, an apparel-retail startup business concept by Honolulu aspiring entrepreneur Erica Gayle P. Tacras, is intended to make it easier for a particular demographic to find independent clothing brands at an affordable price. The particular demographic includes budget-conscious college students and 13 to 24-year-olds. Iconic Succession’s mission is to, “help young adults represent their successful, balanced, and iconic lifestyles by obtaining comfortable clothing that represents the iconic figure lifestyle featuring comfort and purpose at an affordable price”.