Ifat Media Information specializes in collection, research and analysis of media information from different media worlds, especially for the professional community. Using advanced technological infrastructure, thousands of information items are collected every day, round the clock, from all Israeli media outlets. The data is processed, researched and analyzed by both digital means and a skilled team of our media researchers, and transferred to our customers in real time via a portal or Ifat's various mobile apps. The services we offer public figures, spokespersons and marketing managers in organizations provide a complete and precise outline of the current media situation. The information allows monitoring and intervention in media discussions about organizations and brands, whether for monitoring and responding or for proactive management of marketing processes and campaigns