IQ empowers consumers to purchase goods and services from the companies that align with their values. Using environmental, economic, and social impact metrics of the companies that produce the goods that people consume, the user is informed of the effect that their purchases generate and more responsible alternatives are suggested. Our purpose is to promote sustainable development and responsible capitalism by shifting demand towards products that are more respectful of people, society and the environment. By doing so, we aim to accelerate the transition towards a world where responsible business models are the norm and not the exception.