Impatient is a studio, but it's not run by designers. It's run by entrepreneurs. It's built on two equally important pillars. The fast-paced, agile approach to product design called Design Sprints and News-worth Creation.Design sprints have already proven themselves as the right way to make the most of the available resources, be it time, budget or team. Companies need to move fast, ship products, learn from the market and iterate.But even when we make the best possible products they can often fail in the real market. In many cases because we don't understand media dynamics. We don't know what really drives people's interest. All products need to have something to make them newsworthy.With that in mind we developed the News Worth Sprint ™, a step by step process for creating remarkable stories. We work closely with Taig Mac Carthy, the author of News-Worth Creation book and inventor of the News-Worth Canvas.