Avg real life class reaches only~45% of its capacity. Instructors also lose ~20% of their clients every month. That's why they constantly strive to attract new clients. They use Groupon, Ads or Facebook profiles to attract followers, but it doesn’t provide a structure to control&boost the demand when needed or track data about their popularity&performance over time. Inaika uses word-of-mouth algorithm to dynamically price real life classes based on their social popularity&demand. How? Class takers find best instructors based on their network recommendations. When booking a course, they share a link on their social media&obtain a discount for every person joining. We gather the data to track over time the reach, popularity and adjust instructor’s other course prices (especially the half empty ones) accordingly. We’re a smart data analyzer and reputation manager to help track&create demand.