* We Believe: We sincerely provide a better night's sleep.* We Believe: Our products are of a proven high quality at a fair price, representing the best possible value.* We Believe: In serving our customers in such a manner as to earn their continuing respect, confidence, trust and support both before and after the sale.* We Believe: We should treat our customers, retailers, suppliers & employee's with human dignity & integrity, observing the highest moral and ethical standards in all aspects of our business.* We Believe: In being a good corporate citizen by contributing to the economic and social well being of every community in which we operate.* We Believe: In being the most respected company in the industry.* We Believe: If we devote our energies to providing superb products and services we will succeed in a very competitive marketplace.* We Believe: Integrity is the single most important aspect of both personal and business relationships, and you can be confident your association with InnoMax® will be based on mutual respect and trust.* We Believe: Anticipating and responding to the needs and wants of retailers and the end consumers will keep us on the cutting edge of innovation, comfort, better support and sleep.