Balancing engineering & designInterSides means to bring balance between design and engineering. Our logo depict the two sides of the brains and our motto is "Use both".Although researchers have demonstrated that the "right vs left" brain theory is a myth and that both sides are essentially equal the popularity of this idea persists and we use it to introduce our variety of skills and abilities.Coming from a decade of experience in the electronic entertainment industry we soon learned the importance of balancing creative needs with the its technical implementation. This knowledge proved to be extremely beneficial for today web application development where ergonomic interface design is a key element but it is often misunderstood.Still today ergonomic design is often confused as a special branch of graphic design dealing with layout, space and proportions between elements. But this is only one factor in the design of an ergonomic interface. The core of ergonomic design is experience.That is why the most meaningful approach is dynamic prototyping blending client-side coding, graphical design, cultural symbolism, color psychology, task analysis, etc…