In this digital era, Buyer 2.0 no longer needs us to walk them through the ins and outs of our products. With the click of a mouse, they can find all the information they require on our company, products, and services, not to mention our competitors. They can view demos, download white papers, read reviews, and even research our competition.Has technology has made us irrelevant? Of course not.Today, I'm setting the record straight. Buyer 2.0 doesn't want to talk to sales people that are unprepared and lack skills, but they are happy to partner with salespeople who are smart and position themselves as industry experts.Seller 2.0 is a valuable resource who knows how to ask the right questions, uncover each client's unique business challenges, and create tailored solutions that will deliver the ROI they want.Buyers don't always know what they need. Often, they have a business issue they need to address and problems they must resolve. What they don't know is which solution will deliver on the promise of realizing the results and impact on their business. That's why they need Seller 2.0.The goal is having a clear and well-rounded understanding of where the buyer is now and where they ultimately need to be. That's where the ValueSelling Framework enters the picture.The ValueSelling Framework is simple, specific, and scalable -- both within the organization (sales, sales management, marketing, professional services, sales ops, senior management) and across the planet (multiple languages).For the last two decades, I've partnered with thousands of sales professionals and sales leaders across multiple industries to optimize their sales performance with the proven, world-class, award-winning ValueSelling Framework. A partial list includes NCR, Cisco, VeriSign, Wind River (an Intel company), Adobe, Polycom, Silver Peak and Red Digital.