Google didn't exist when I started working with web analytics. The lessons I've learned since then are in my opinion critical to becoming successful as a web analyst, but you don't need to go through the trial and error I did. This business is about helping marketers and IT people alike get good first party data and use it wisely. I am open to consulting work primarily around building out personalisation products in a 1st party customer data platforms. If you're interested in finding out more, please drop me a line at steve@jackson.fi