Business consulting Firm specialized in Social Behavior Change Communication including social marketing. Social marketing is an approach which has been widely used across the world to develop activities that change or maintain people's behavior for the benefit of individuals and society as a whole. Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behavior in a sustainable and cost-effective way. Social marketing helps improve the quality of individual citizen's lives, as well as providing answers to some of the key challenges in the environmental, public health, green economics and civil rights sectors.