Laava has developed the Smart Fingerprint® - the world's first secure and globally scalable alternative to QR codes.Laava Smart Fingerprints® are unique to every individual item, secure by design, and built for consumer engagement. Smart Fingerprints turn products into connected products - enabling consumers to authenticate and engage with them at point of purchase and beyond. Consumers simply use their phone to scan Laava Smart Fingerprints®, verify product authenticity, provenance and traceability - and engage with brand stories, rewards, promotions, competitions and more. Laava Smart Fingerprints® are the 'Gateway to Trusted Experiences' for products, documents, assets, NFTs and platforms - and can be white-labelled and directly integrated by partners. They are printed using conventional digital printing technology, and need no special inks or labels.Developed in collaboration with Australia's premier scientific and cybersecurity organisations - CSIRO and AustCyber - Laava Smart Fingerprints® utilise patented, next generation optical fingerprinting technology. Laava delivers the Global Mark of Trust™ – the secure on-product trust mark the world has been waiting for.