Live Big, Love Big is a brain cancer advocacy organization with a mission to make brain cancer a priority. The organization provides marketing and business leadership expertise to brain cancer foundations, hospitals and advocacy organizations with a focus on collaborations, storytelling and public relations. We focus on uniting vision and voices that will accelerate and amplify the urgency to:Raise Awareness Increase Funding DollarsPrioritize Funding AllocationsAdvocate for Policy ChangeWe are Advocates of Change, not our own non-profit foundation. We forge new partnerships, breakdown silos, ignite conversations, motivate policymakers and foster new collaborations to make impactful, lasting change for brain cancer.Within our name – Jim McAllister's life motto - is a message of hope, love and positivity. It's a way of living – a mindset - that is simple, yet powerful. Live Big, Love Big is the belief - a commitment that you can achieve more than you ever expected or what you thought was ever possible by staying focused on positivity.