Magic Sound Lab is a groundbreaking music & SFX recommendation software for video creators that works within Adobe Premiere Pro CC and Final Cut Pro.It allows video creators to find the perfect hand picked, professionally created music faster without leaving the video editing software. It uses video AI to help creators create more impactful videos faster by understand what your video all about through the recognition of objects, people, places, emotions, audio and text. All of these elements are then used to fuel a proprietary algorithm that was developed by analysing countless hours of films, documentaries, tv commercials, series, independent films recognised for their state of the art sound design and music and by analysing the work of the greatest film scoring producers.