Maptrends is a joint venture between Delfi, Nextbridge Analytics and Unified Messaging Systems . Through its unique technology, filters, and algorithms, Maptrends generates visual models of travel habits. Large amounts of data are easily understood and provide the end-user with unique insights into how, where and when the population moves. By analyzing historical data over time in combination with real-time information, Maptrends is the basis for identifying yesterday's trends - and simultaneously - predicting the trends of tomorrow. Big data becomes smart data and provides precise information to decision support systems. Maptrends immediately shows you the effect of actions so you can easily make adjustments. All data is, of course, anonymized and aggregated to ensure anonymity.