Betina Swart and Kelly Gibberd founded the brand with a strong belief that the fashion industry needed a shake up - and that their team of South African designers and craftsmen could be just the people to deliver that ‘something different'.Tasked with proving that high-quality, fashion-forward clothing could be available at fair prices, we continue to create piece after piece, each a testament to our passion for making fashion more accessible to all. Let's help the fashion world slip into something more comfortable, and let's have fun while we do it!