The ground-breaking successor to the Interreg North Sea Region project BITS (Bicycles and Intelligent Transport Systems)!The goal of MegaBITS is clear: to achieve a 10 % increase in cycling kms within target groups and an 8.8 % decrease in CO2 emissions.To achieve this, MegaBITS will focus on five flagships across seven cities/regions, each with its own theme. These include Smart Cycling Corridors (Province of Overijssel, City of Zwolle, City of Enschede), Smart Traffic Management for Cyclists (City of Copenhagen), Digitizing Urban Cycling (City of Hamburg), Smart Data Fusion (Province of Antwerp), and Smart Cycling Management (Le Havre Seine Métropole). Cycling Industries Europe, imec and Chalmers University are supporting the project by way of analysis and market exploitation.