Every business has a soul. The soul of the business will radiate the following. 1) Knowledge of it's true essence or this knowledge being hidden.2) A desire to give and serve and add value or the desire to only take.3) Compassion, kindness, caring, going the extra mile, or the opposite.4) Abundance of creative unique ideas that can solve problems or lack of creativity.5) Peace, harmony, happiness, joy, loving life, wanting to express itself and to enrich lives, or the opposite.6) Courage, willingness to risk, taking action and ok about mistakes that will happen, or the opposite.7) The zone, the flow state, enthusiasm, power, high energy, humility, radiating compassion and love, or the opposite.The true self that is revealing itself, welcomes change, creates the future, finds solutions to obstacles. It creates abundance because its essence is abundance consciousness. It seeks oneness and creates synergy where 1+1= 7. it's major desire is for more of its essence to reveal itself and to cause this to happen with all beings around it. It loves the truth, integrity, and trusted the law of the harvest totally and lives life this way. It enjoys meaningful co-incidences and seeks connection that leads to oneness where the whole is greater than the sum of the parts. It understands that connection and oneness is the only truth. A business who's soul is alive and reflects these positive traits will always find ways to succeed, where everyone associated with this business benefits fairly.What is the determining factor that will lead to the soul of the business revealing either its positive traits or negative traits that will be experienced immediately by anyone who comes in contact with the business.It can only be the people associated with this business.