The Horizon 2020 European Training Network POEM addresses the urgent need of experts in the heritage sector who are qualified for working with the mediatized memory ecology, the changing socio-technical, organisational, legal, economic, and ethical frameworks for the use of cultural materials. The early stage researchers (ESRs) will have the capacity to mediate between the stakeholder's memory institutions, civil society, and creative and digital/IT industries for empowering people across Europe and for initiating future-envisioning creativity and innovation promoting socially inclusive memory practices.