In the early years, when processing and printing of photographs was done manually, studio lighting was done with tungsten bulbs, which gave very good results. But, with the advent of photo finishing machines, problems arose as photographs started developing casts due to the tungsten lamp. The problem encouraged our founder Mr. J. P. Soni to learn quickly the technology for manufacturing studio flash systems. And in 1976, with the singular aim to equip every photographer & studio with state-of-art equipment at most affordable prices, he formed Photoquip - the professional studio system lab. Later in 1984, Photoquip collaborated with Elinchrom - the world's leading studio flash system manufacturer - with a view to export studio flash systems to Switzerland. A decade after its formation, Photoquip felt the need to grow at a quicker pace, and the company went public with Photoquip India Ltd. The company's unique position and strength enabled them to get sole distribution rights to the Italian giants Manfrotto, Gitzo (France) for lighting supports, camera tripods/heads and accessories and Nissin (Japan) for flashguns. Photoquip, over the decades, has been understanding and catering to the needs of the photographic fraternity, and has dedicatedly ensured that every photo studio is equipped with the best equipment that meets the most stringent requirements.