We are passionate fans of football who seek a higher lever understanding of everything that occurs on The Pitch. We are redefining the way statistics are used to measure a player's true intrinsic value to understand the real effect on each game's performance (success/scoring/points). We are determining true player value and contribution to the success of each game.  We provide easy access to advanced football analytics. We do not use complex data visualizations that often overwhelm users trying to understand football at a higher level. We present the output of our advanced analytics as our Pitch Card, a digital card, for players, coaches and teams of the English Premier League.