PlayCative has developed an innovative mobile app that introduces a new live TV viewing experience using the PlayCativesocial interactive betting platform.PlayCative will take sport pool betting into the mobile interactive arena by holding dynamic tournaments where players bet against each other in a sports prediction game of 10 questions and the winners take the pot. Even when playing "just for fun", and no betting is involved, PlayCative will put players' knowledge to the test. Players will have the option to play BetSys live tournament for free, betting with virtual money or with real money (in accordance with regulation and licensing), similar to online poker tournaments.