Poplr's product HEAT is the first of its kind of crowd sourced, innovative, mobile application that identifies trending locations for lifestyle in realtime in major cities, it is the Waze of lifestyle. HEAT enables visitors and locals to discover establishments in their vicinity that are currently and will be trending in the future. HEAT's proprietary data analysis algorithms uses location data from users and event data related to establishments, such as concerts, performance by DJs or any other special events to identify current and predict future trends. The location data captured in HEAT is three dimensional, location (Latitude/Longitude) and associated entry and exit time; the granularity of the data enables HEAT's algorithm accurately identify trending locations in realtime.